Why we built Slopeside

B2B targeting infrastructure that actually works

The Problem

B2B targeting delivers 15% match rates because platforms can't connect business research to personal social profiles. Current targeting relies on job titles and demographics—not actual buying behavior.

Real buyer intent happens in searches for software comparisons and product evaluations that advertising platforms can't see.

Our Solution

We track business research across 50+ billion URLs weekly, identifying prospects during active solution evaluation. Our B2B2C identity resolution connects business intent to personal social profiles. Data trusted by growth teams at 100+ B2B companies and agencies.

Result: 73% match rate improvements and audiences built from verified evaluation activity within 24 hours.

Our Mission

Built in Park City where performance excellence is the standard, we deliver intelligence that transforms scattered targeting into measurable results.

We're focused on one thing: high-intent audiences that make B2B campaigns perform like e-commerce campaigns—targeting verified behavior, not demographic assumptions.

Security & Compliance

Built with enterprise-grade security standards including SOC 2 Type II compliance and GDPR alignment. Your data and your customers' data are protected with the same standards used by Fortune 500 companies.

Join Us

Founded by marketers and performance experts with 20+ years of experience, Slopeside was built from firsthand frustration with audience targeting limitations. After running campaigns for 100+ brands and seeing the same audience quality problems repeatedly, we decided to build the infrastructure we wished existed.

Our team combines behavioral data expertise with real-world B2B marketing experience. We understand the daily challenges of campaign optimization because we've lived them.

If you're solving problems in data infrastructure, behavioral intelligence, or B2B growth, we'd like to meet you.

Slopeside Resources

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The Truth About Intent Data: What Actually Drives Conversions

Everyone talks about intent data—but most of it doesn’t convert. Learn what makes intent audiences perform and how to spot real buyer signals.

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How SaaS Sales Teams Use High-Intent Lead Lists to Book More Demos

Discover how SaaS sales teams are using real-time intent data to book more qualified demos and shorten sales cycles without burning out SDRs.

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