StickerYou is a fast-growing eCommerce company that makes it easy for businesses, entrepreneurs, and creatives to design and order custom stickers, labels, decals, tattoos, and more. Whether it’s packaging for a new product or promotional materials for an event, StickerYou has become a go-to solution for fast, affordable, high-quality printing.
But like many DTC brands, StickerYou was running into a familiar wall: a massive gap between their website traffic and their email list. Even with thousands of daily visitors, the majority of users remained anonymous. That made it difficult — if not impossible — to run effective retargeting, re-engagement, or lifecycle email campaigns.
They knew they had potential buyers slipping through the cracks. They just didn’t know who they were.
StickerYou had a steady stream of traffic but limited visibility into who those users were. Their marketing team had invested in solid creative, tested numerous ad variations, and built strong flows within Klaviyo and Meta. But one thing was missing: identity.
Their attribution setup only identified a fraction of visitors. This meant:
Their owned channels were underperforming not because of bad content... but because they didn’t have the right people to send it to.
StickerYou decided to test Slopeside’s Trace product: a lightweight superpixel designed to resolve anonymous site traffic into known contacts. Unlike standard retargeting pixels, Trace links behavioral data with real email addresses that areprivacy-compliant and ready to plug into any ESP or ad platform.
Within days, the brand saw a significant shift:
With this new list of high-intent, recently active visitors, the team launched a 3-step email reactivation campaign:
Within 90 days of launching the campaign:
What stood out wasn’t just the revenue — it was the cost-efficiency.
The only difference was visibility. Trace helped StickerYou see the users they were already attracting — and re-engage them at scale.
StickerYou’s marketing stack was strong. Their creative, product, and funnel structure were already working. But until they could identify more of their visitors, they couldn’t fully use the infrastructure they’d built.
Trace solved that.
By resolving 60% of anonymous users and matching them to verified emails, the brand unlocked:
Instead of building new strategies, they finally powered the ones they had.
After the success of the reactivation flow, StickerYou expanded Trace across all pages, including checkout and product detail views. They're now layering this data into dynamic product recommendations, predictive timing flows based on revisit behavior, and enhanced segmentation for A/B testing new product lines.
With better identity resolution, every downstream system — from Klaviyo to Meta — performs better.
They’ve proven that even with strong infrastructure, better data is still the growth unlock.
How StickerYou reactivated dormant traffic and recovered 500 customers with Slopeside's identity-powered Trace pixel.
From a 3-part reactivation email campaign using Trace
Boosted from previous purchase behavior after segmentation
Generated from traffic that previously went unmonetized
StickerYou is a fast-growing eCommerce company that makes it easy for businesses, entrepreneurs, and creatives to design and order custom stickers, labels, decals, tattoos, and more. Whether it’s packaging for a new product or promotional materials for an event, StickerYou has become a go-to solution for fast, affordable, high-quality printing.
But like many DTC brands, StickerYou was running into a familiar wall: a massive gap between their website traffic and their email list. Even with thousands of daily visitors, the majority of users remained anonymous. That made it difficult — if not impossible — to run effective retargeting, re-engagement, or lifecycle email campaigns.
They knew they had potential buyers slipping through the cracks. They just didn’t know who they were.
StickerYou had a steady stream of traffic but limited visibility into who those users were. Their marketing team had invested in solid creative, tested numerous ad variations, and built strong flows within Klaviyo and Meta. But one thing was missing: identity.
Their attribution setup only identified a fraction of visitors. This meant:
Their owned channels were underperforming not because of bad content... but because they didn’t have the right people to send it to.
StickerYou decided to test Slopeside’s Trace product: a lightweight superpixel designed to resolve anonymous site traffic into known contacts. Unlike standard retargeting pixels, Trace links behavioral data with real email addresses that areprivacy-compliant and ready to plug into any ESP or ad platform.
Within days, the brand saw a significant shift:
With this new list of high-intent, recently active visitors, the team launched a 3-step email reactivation campaign:
Within 90 days of launching the campaign:
What stood out wasn’t just the revenue — it was the cost-efficiency.
The only difference was visibility. Trace helped StickerYou see the users they were already attracting — and re-engage them at scale.
StickerYou’s marketing stack was strong. Their creative, product, and funnel structure were already working. But until they could identify more of their visitors, they couldn’t fully use the infrastructure they’d built.
Trace solved that.
By resolving 60% of anonymous users and matching them to verified emails, the brand unlocked:
Instead of building new strategies, they finally powered the ones they had.
After the success of the reactivation flow, StickerYou expanded Trace across all pages, including checkout and product detail views. They're now layering this data into dynamic product recommendations, predictive timing flows based on revisit behavior, and enhanced segmentation for A/B testing new product lines.
With better identity resolution, every downstream system — from Klaviyo to Meta — performs better.
They’ve proven that even with strong infrastructure, better data is still the growth unlock.
