This SaaS company offers a modern CRM platform tailored to agencies, consultants, and professional service firms. Built for speed and simplicity, their product streamlines contact management, pipeline visibility, and client communication without the complexity of legacy tools.
But like many early-stage software teams, outbound growth had stalled.
They had burned through scraped email lists and exhausted old databases. Open rates were declining. Replies were rare. And even when people responded, they weren’t a fit... either the company was too big, too small, or already locked into a contract.
The team knew outbound could work. But they needed better inputs.
Despite using decent messaging and thoughtful call-to-actions, their SDRs were struggling to land conversations. The lists they were using were outdated, irrelevant, or poorly matched to their ideal buyer. The result?
They needed a faster way to connect with people who were actually in-market for CRM software, not just names scraped off LinkedIn.
The team connected with Slopeside and subscribed to the Pass product, which delivers pre-filtered lead lists based on behavioral signals and firmographic fit. For this campaign, Slopeside built a custom segment that included:
Instead of a one-time CSV, the team was onboarded to a live lead stream powered by Slopeside. New contacts were automatically verified and pushed into Instantly every day. No manual uploads, spreadsheets, or list cleaning required. Each morning, SDRs started with fresh, high-intent leads synced directly into their cold outreach flow.
The team launched a 4-email outbound sequence using their existing copy. Within the first 30 days:
They didn’t change their offer. They didn’t overhaul their funnel. The only thing they changed was the audience.
Scraped databases can only go so far. Even when they’re clean, they lack signal. Slopeside’s Pass product flipped the model, finding people already searching for solutions in the CRM space and matching them to verified contact info. That gave the outbound team:
And for a small SaaS team, it unlocked an entire growth channel they’d nearly written off.
After the first month of success, the CRM brand is now scaling lead delivery to 1,000 contacts/month, segmenting based on use case (agency vs consultant), and testing vertical-specific messaging with performance benchmarks.
They’re no longer debating if outbound works. They’re optimizing a channel that now delivers qualified pipeline every week.
How a CRM SaaS company used Slopeside to revive outbound performance and close two deals in their first month.
Filtered by recency, firmographic fit, and CRM-specific signals
Resulting in 75 total replies and 12 booked demos
From previously dormant outbound channels
This SaaS company offers a modern CRM platform tailored to agencies, consultants, and professional service firms. Built for speed and simplicity, their product streamlines contact management, pipeline visibility, and client communication without the complexity of legacy tools.
But like many early-stage software teams, outbound growth had stalled.
They had burned through scraped email lists and exhausted old databases. Open rates were declining. Replies were rare. And even when people responded, they weren’t a fit... either the company was too big, too small, or already locked into a contract.
The team knew outbound could work. But they needed better inputs.
Despite using decent messaging and thoughtful call-to-actions, their SDRs were struggling to land conversations. The lists they were using were outdated, irrelevant, or poorly matched to their ideal buyer. The result?
They needed a faster way to connect with people who were actually in-market for CRM software, not just names scraped off LinkedIn.
The team connected with Slopeside and subscribed to the Pass product, which delivers pre-filtered lead lists based on behavioral signals and firmographic fit. For this campaign, Slopeside built a custom segment that included:
Instead of a one-time CSV, the team was onboarded to a live lead stream powered by Slopeside. New contacts were automatically verified and pushed into Instantly every day. No manual uploads, spreadsheets, or list cleaning required. Each morning, SDRs started with fresh, high-intent leads synced directly into their cold outreach flow.
The team launched a 4-email outbound sequence using their existing copy. Within the first 30 days:
They didn’t change their offer. They didn’t overhaul their funnel. The only thing they changed was the audience.
Scraped databases can only go so far. Even when they’re clean, they lack signal. Slopeside’s Pass product flipped the model, finding people already searching for solutions in the CRM space and matching them to verified contact info. That gave the outbound team:
And for a small SaaS team, it unlocked an entire growth channel they’d nearly written off.
After the first month of success, the CRM brand is now scaling lead delivery to 1,000 contacts/month, segmenting based on use case (agency vs consultant), and testing vertical-specific messaging with performance benchmarks.
They’re no longer debating if outbound works. They’re optimizing a channel that now delivers qualified pipeline every week.
