For years, a small pest control company in Arizona had built its business the old-fashioned way: word of mouth, referral marketing, and periodic flyer drops. Their team was lean but committed, handling everything from scorpion infestations to seasonal termite control. But as more competitors entered the market and traditional lead sources dried up, they knew they needed a better, more modern way to reach new customers.
That’s when they turned to digital outreach. At first, they leaned into volume. Scraped email lists. Mass send-outs. Even a few Facebook ad attempts with interest-based audiences. The results? Underwhelming. Over the course of several months, they blasted more than 500,000 cold emails and walked away with just 9 closed jobs. The bounce rates were high. Replies were few and far between. Most emails ended up in spam folders. Worse, when people did respond, they were rarely looking for the service or even located in the company’s service area.
The internal team was burned out. They knew the services were excellent and local demand was high... so why weren’t they booking more jobs?
They didn’t need more leads. They needed the right leads.
The biggest challenge wasn’t getting messages out — it was getting them in front of the right people. The scraped lists they were using were bloated with outdated or irrelevant contacts. Many of the emails were undeliverable, and even when messages landed, they weren’t connecting with people who actually needed pest control.
On the Meta Ads side, the problem wasn’t visibility. It was targeting. Interest-based segments lumped pest control into overly broad buckets, leading to ad spend being wasted on users who weren’t homeowners, weren’t in Arizona, or had no active pest issues. They tried layering in geographic filters, but the results remained flat. Ad costs stayed high. Bookings stayed low.
The team started asking a new question: what if we stopped guessing who might need us and started focusing on people who had already shown interest?
That question led them to Slopeside. They were introduced to the Pass product, which offered verified contact records filtered by real-time online behavior. Instead of pulling generic lists, they could now build lead lists based on actual search activity, browsing history, and keyword signals — all tied to specific ZIP codes in Arizona.
The team focused their list around keywords like:
Each keyword captured a specific intent: someone not just thinking about pest control, but actively researching it. These lists were then verified by Slopeside, removing invalid contacts and confirming deliverability.
From there, the team launched a dual-channel campaign. The company activated their new audience across two channels: email and Meta Ads.
Both efforts drove traffic to a dedicated booking page. By syncing the same intent-based audience across platforms, the company was able to create consistent messaging and measurable results without spending more on media or creative.
The best part? They used the exact same audience across both platforms. No rebuilding or guesswork. Just clean, verified, in-market leads delivered through two trusted channels.
Within the first two weeks, the pest control company team began closing deals from Slopeside leads. The cold email strategy saw reply rates far beyond anything they'd seen from scraped lists. Homeowners were opening, reading, and responding to emails. Not with spam complaints, but with interest.
Meta Ads started converting at a cost that finally made sense. The offer was relevant. The audience was local. And best of all, they were already thinking about pest control.
From just 5,000 contacts, they booked 23 new jobs which is an 8x improvement over the old scraped campaigns. Bounce rates dropped below 5%, saving their domain and email deliverability.
And then the referrals started coming in. One of the new customers worked with a mold remediation company and was so impressed with the speed and service that they made an intro on the spot. That same week, the remediation company booked a meeting with Slopeside and requested their own lead list.
For the first time, marketing wasn’t just a cost center. It was driving consistent, trackable, local revenue.
This wasn’t a creative breakthrough or a massive ad budget. It was smarter targeting. The pest control team didn’t change their service model. They didn’t add new team members. They simply switched the way they sourced their prospects.
By replacing assumptions with verified signals, they finally reached the right people at the right time. And when they showed up whether in the inbox or on Meta those people were ready to take action.
How a local Arizona pest control business booked 23 new jobs using Slopeside’s high-intent data across email and Meta Ads.
After switching from scraped emails to intent-based leads
With fewer emails and higher quality targeting
Using only triple-verified contacts
For years, a small pest control company in Arizona had built its business the old-fashioned way: word of mouth, referral marketing, and periodic flyer drops. Their team was lean but committed, handling everything from scorpion infestations to seasonal termite control. But as more competitors entered the market and traditional lead sources dried up, they knew they needed a better, more modern way to reach new customers.
That’s when they turned to digital outreach. At first, they leaned into volume. Scraped email lists. Mass send-outs. Even a few Facebook ad attempts with interest-based audiences. The results? Underwhelming. Over the course of several months, they blasted more than 500,000 cold emails and walked away with just 9 closed jobs. The bounce rates were high. Replies were few and far between. Most emails ended up in spam folders. Worse, when people did respond, they were rarely looking for the service or even located in the company’s service area.
The internal team was burned out. They knew the services were excellent and local demand was high... so why weren’t they booking more jobs?
They didn’t need more leads. They needed the right leads.
The biggest challenge wasn’t getting messages out — it was getting them in front of the right people. The scraped lists they were using were bloated with outdated or irrelevant contacts. Many of the emails were undeliverable, and even when messages landed, they weren’t connecting with people who actually needed pest control.
On the Meta Ads side, the problem wasn’t visibility. It was targeting. Interest-based segments lumped pest control into overly broad buckets, leading to ad spend being wasted on users who weren’t homeowners, weren’t in Arizona, or had no active pest issues. They tried layering in geographic filters, but the results remained flat. Ad costs stayed high. Bookings stayed low.
The team started asking a new question: what if we stopped guessing who might need us and started focusing on people who had already shown interest?
That question led them to Slopeside. They were introduced to the Pass product, which offered verified contact records filtered by real-time online behavior. Instead of pulling generic lists, they could now build lead lists based on actual search activity, browsing history, and keyword signals — all tied to specific ZIP codes in Arizona.
The team focused their list around keywords like:
Each keyword captured a specific intent: someone not just thinking about pest control, but actively researching it. These lists were then verified by Slopeside, removing invalid contacts and confirming deliverability.
From there, the team launched a dual-channel campaign. The company activated their new audience across two channels: email and Meta Ads.
Both efforts drove traffic to a dedicated booking page. By syncing the same intent-based audience across platforms, the company was able to create consistent messaging and measurable results without spending more on media or creative.
The best part? They used the exact same audience across both platforms. No rebuilding or guesswork. Just clean, verified, in-market leads delivered through two trusted channels.
Within the first two weeks, the pest control company team began closing deals from Slopeside leads. The cold email strategy saw reply rates far beyond anything they'd seen from scraped lists. Homeowners were opening, reading, and responding to emails. Not with spam complaints, but with interest.
Meta Ads started converting at a cost that finally made sense. The offer was relevant. The audience was local. And best of all, they were already thinking about pest control.
From just 5,000 contacts, they booked 23 new jobs which is an 8x improvement over the old scraped campaigns. Bounce rates dropped below 5%, saving their domain and email deliverability.
And then the referrals started coming in. One of the new customers worked with a mold remediation company and was so impressed with the speed and service that they made an intro on the spot. That same week, the remediation company booked a meeting with Slopeside and requested their own lead list.
For the first time, marketing wasn’t just a cost center. It was driving consistent, trackable, local revenue.
This wasn’t a creative breakthrough or a massive ad budget. It was smarter targeting. The pest control team didn’t change their service model. They didn’t add new team members. They simply switched the way they sourced their prospects.
By replacing assumptions with verified signals, they finally reached the right people at the right time. And when they showed up whether in the inbox or on Meta those people were ready to take action.
