A wellness and performance coaching company was scaling a premium program aimed at athletes and high-achievers. Their offer focused on optimizing mental and physical performance through personalized coaching rooted in psychology, training science, and behavioral change.
They had invested months building a thoughtful sales funnel including landing pages, video content, booking systems, retargeting sequences, and a trained sales team. The program had already delivered results for a small base of initial clients, and the next step was scaling customer acquisition.
The team launched Meta campaigns and committed a full-funnel ad budget of over $50,000 to drive leads. They expected some learning curve. What they didn’t expect was to generate zero leads.
Despite using high-quality creative and following Meta’s best practices for campaign structure, optimization, and budget allocation, the campaigns weren’t producing. The coaching team used interest-based targeting, layered behaviors, and Meta lookalikes based on their email list.
And still no leads. Not even form submissions.
Meta’s reporting looked normal. Clicks were coming in. Spend was being distributed. But there was no conversion behavior downstream.
The coaching team didn’t need better ads. They needed better data behind the ads.
After connecting with Slopeside, the team used the Lift product to build a high-intent audience from scratch. This wasn’t just a broad interest list. It was built using real search and browsing behavior from users who had recently engaged with topics such as:
Slopeside combined keyword-driven signals with premade audience templates for high-performance buyers. The seed audience was then uploaded to Meta to build a new 1% lookalike, stacked with filters for income, recency, and engagement.
The coaching team left everything else the same: the funnel, the copy, the creative. They changed only one variable: the audience.
Within 11 hours, everything changed.
With just $55 in spend, the brand:
This wasn’t a huge campaign. But it was the first sign of life after 10 hours of complete silence and over $50,000 of wasted spend on traditional targeting.
More importantly, these weren’t random users clicking for a freebie. They were active prospects who had engaged with the coaching concept, clicked through multiple pages, and were genuinely interested in booking a call.
With even a modest close rate, a single appointment in a high-ticket coaching business can produce a return that changes the growth curve.
This one did.
Interest targeting can work but it’s noisy. It relies on Meta’s internal assumptions and signals that may or may not reflect actual buying behavior. Slopeside’s audiences are built differently. They focus on users who are:
This gave the coaching brand a massive edge. For the first time, they weren’t running cold ads to cold traffic; they were reaching real people who were already on the path to purchase. And it showed in the results.
With proof of concept confirmed, the coaching company is now expanding into weekly lead generation through Lift audiences, new lookalike stacks for specific sports categories, email and SMS follow-up flows layered onto Meta ads.
Instead of second-guessing their funnel or scrapping campaigns, they’re refining what’s already working — now powered by signal-rich audiences. They’re spending less. Booking more. And finally scaling a business they knew had potential from day one.
How a wellness coaching brand booked an appointment in 11 hours after switching to Slopeside’s high-intent audience strategy.
After 10 hours and $50K of ad spend had previously delivered zero
Within the first half-day of launching a new Slopeside audience
Compared to no results on the same platform previously
A wellness and performance coaching company was scaling a premium program aimed at athletes and high-achievers. Their offer focused on optimizing mental and physical performance through personalized coaching rooted in psychology, training science, and behavioral change.
They had invested months building a thoughtful sales funnel including landing pages, video content, booking systems, retargeting sequences, and a trained sales team. The program had already delivered results for a small base of initial clients, and the next step was scaling customer acquisition.
The team launched Meta campaigns and committed a full-funnel ad budget of over $50,000 to drive leads. They expected some learning curve. What they didn’t expect was to generate zero leads.
Despite using high-quality creative and following Meta’s best practices for campaign structure, optimization, and budget allocation, the campaigns weren’t producing. The coaching team used interest-based targeting, layered behaviors, and Meta lookalikes based on their email list.
And still no leads. Not even form submissions.
Meta’s reporting looked normal. Clicks were coming in. Spend was being distributed. But there was no conversion behavior downstream.
The coaching team didn’t need better ads. They needed better data behind the ads.
After connecting with Slopeside, the team used the Lift product to build a high-intent audience from scratch. This wasn’t just a broad interest list. It was built using real search and browsing behavior from users who had recently engaged with topics such as:
Slopeside combined keyword-driven signals with premade audience templates for high-performance buyers. The seed audience was then uploaded to Meta to build a new 1% lookalike, stacked with filters for income, recency, and engagement.
The coaching team left everything else the same: the funnel, the copy, the creative. They changed only one variable: the audience.
Within 11 hours, everything changed.
With just $55 in spend, the brand:
This wasn’t a huge campaign. But it was the first sign of life after 10 hours of complete silence and over $50,000 of wasted spend on traditional targeting.
More importantly, these weren’t random users clicking for a freebie. They were active prospects who had engaged with the coaching concept, clicked through multiple pages, and were genuinely interested in booking a call.
With even a modest close rate, a single appointment in a high-ticket coaching business can produce a return that changes the growth curve.
This one did.
Interest targeting can work but it’s noisy. It relies on Meta’s internal assumptions and signals that may or may not reflect actual buying behavior. Slopeside’s audiences are built differently. They focus on users who are:
This gave the coaching brand a massive edge. For the first time, they weren’t running cold ads to cold traffic; they were reaching real people who were already on the path to purchase. And it showed in the results.
With proof of concept confirmed, the coaching company is now expanding into weekly lead generation through Lift audiences, new lookalike stacks for specific sports categories, email and SMS follow-up flows layered onto Meta ads.
Instead of second-guessing their funnel or scrapping campaigns, they’re refining what’s already working — now powered by signal-rich audiences. They’re spending less. Booking more. And finally scaling a business they knew had potential from day one.
